NORTHERN OFFSHORE GROUP BRANDS

Brand Guidelines

Ladda ner presskit

Brand

What is DNA and why guidelines?

DNA is the blueprint for who we are and who we will become. Our DNA is the essence of our identity. This guideline will provide information about the our brands Northern Offshore Group, Northern Offshore Services and Northern Energy and Supply and advice on how to communicate our logos, and instructions how to properly implement our corporate identity in communication materials.

Contact Ebba Alexandersson at ebba.alexandersson@n-o-s.eu.

NOG Colors

We have a strong colors as identification for the Northern Offshore Group brand. Use them as backgrounds, gradients, overlays, highlights and more.

CMYK: 99 84 46 55
RGB: 23 36 59
HEX: #17243b
PMS: 2768 C

CMYK: 0 100 76 0
RGB: 226 9 56
HEX: #e20938
PMS: 199 C

CMYK: 3 2 8 0
RGB: 249 248 239
HEX: #f9f8ef

CMYK: 0 0 0 0
RGB: 255 255 255
HEX: #ffffff

NOG Typography

Our primary font is Play Bold and Play Regular. These should be used at all times possible.

Download Font
Play Regular
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyzåäö
123456789!@#”%&()_
Play Bold
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyzåäö
123456789!@#”%&()_

NOG Logotyp

Our logo is our pride so treat it well. Are you not sure how to use it, take a look below. There are four approved colours for the Northern Offshore Group logo. The ”Dont´s” examples below referes to all three brands.

Download logopack

Logo safezones

Use of security zones between the logo and other graphic elements (images, type of other logos, etc.) helps Northern Offshore Group maintain a strong presence wherever the logo is displayed. The example shows the least possible security area. If possible, more space can be allowed around the logo.

The logo must never be shaded.

Never place a red logo on blue background other than the blue color in the profile.

The logo shall always be red, blue, black or white. Never any other color.

Do not twist the logo. Alway place the logo horizontally.

The logo must never change proportions by squeezing or separating.

Always try to put the logo in the right corner of the betting area.

”PART OF” logos

Use the ”part of” logo as a secondary logo in footer when communicating any of the other brands. The ”part of” logo is the carrier that ties the companies with the group. By doing so they will strengthen each other.

NOG Images and gradients

Northern Offshore Group images can be images from any of the other brands in the group. To give the images a group identity, convert the images to black and white and use the gradient map below.

The gradient is used to give images a duotone effect. Please look at the referens images above for the right amount of color.

Stationary

Letterhead and business cards are the most formal expressions of our brand identity. It is important we look our best when representing the Northern Offshore Group.

NOG Cars

The following illustration identify the proper use, placement and color of the Northern Offshore Group brand on company vehicles.

For questions about vehicular signage with respect to layout, colors and/or use of the Northern Offshore Group logo, or to obtain a high-resolution electronic file, please contact the marketing department.

Brand guideline for
Northern Offshore Services

This guideline will provide information about the our brands Northern Northern Offshore Services and advice on how to communicate our logos, and instructions how to properly implement our corporate identity in communication materials.

Contact Ebba Alexandersson at ebba.alexandersson@n-o-s.eu.

NOS Main colors

We have strong colors as identification for the Northern Offshore Service brand. Use them as backgrounds, highlights and more. Use the supportive web colors on web.

NAME: Shore Blue
CMYK: 90 62 0 0
RGB: 0 94 184
HEX: #005eb8
PMS: 300 C

NAME: Black Pearl
CMYK: 86 70 69 95
RGB: 22 28 30
HEX: #161c1e
PMS: 419 C

NAME: Zircon (Grey)
CMYK: 0 0 0 15
RGB: 227 227 227
HEX: #e3e3e3
PMS: Cool Gray 1 C

NAME: White
CMYK: 0 0 0 0
RGB: 255 255 255
HEX: #ffffff

NOS Supportive web colors

Following colors are only to be used on the web.

NAME: Eden (Green)
RGB: 38 86 86
HEX: #265656

NAME: Eden night
RGB: 26 44 51
HEX: #1a2c33

NAME: Outer Space Grey
RGB: 43 56 60
HEX: #2b383c

NAME: Chicago (grey)
RGB: 96 93 93
HEX: #605d5d

NOS Typography

Our primary font is Klavika Light, Regular, Medium and Bold. Our display font is Portago ITC and should only be used with caps. These fonts should be used at all times possible.

Download Font
Klavika Light
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyzåäö
123456789!@#”%&()_
Klavika Regular
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyzåäö
123456789!@#”%&()_
Klavika Medium
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyzåäö
123456789!@#”%&()_
Klavika Bold
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyzåäö
123456789!@#”%&()_
Portago ITC Regular (all caps)
ABCDEFGHIJKLMNOPQRSTUVXYZ
abcdefghijklmnopqrstuvxyzåäö
123456789!@#”%&()_

NOS Logotype

The NOS marks include the NOS letters with a background attached to the top of an image or a document. The windmill symbol act as a supporting logo when needed.

Download logopack

NOS-blue-white-logotype.eps

NOS-black-white-logotype.eps

NOS-white-hollow-logotype.eps

NOS-black-hollow-logotype.eps

NOS-white-hollow-logotype.eps

NOS Images

Our image tonality is unique for the NOS brand. We have a strong visual identity and strive to keep the image tonality as raw, detailed, hero-feeling and focused around the rough enviroment at sea.

Stationary

Letterhead and business cards are the most formal expressions of our brand identity. It is important we look our best when representing Northern Offshore Services.

NOS Ads

We use our images as a strong messenger in our ads. The image tonality and the communication is flirting with the rough environment were our workplace is 365 days a year.

NOS Cars

The following illustration identify the proper use, placement and color of the Northern Offshore Service brand on company vehicles.

Brand guideline for
Northern Energy & Supply

This guideline will provide information about the our brands Northern Energy & Supply and advice on how to communicate our logos, and instructions how to properly implement our corporate identity in communication materials.

Contact Ebba Alexandersson at ebba.alexandersson@n-o-s.eu.

NES Main colors

We have strong colors as identification for the Northern Energy & Supply brand. Use them as backgrounds, highlights and more.

NAME: Shore Blue
CMYK: 90 62 0 0
RGB: 0 94 184
HEX: #005eb8
PMS: 300 C

NAME: Black Pearl
CMYK: 86 70 69 95
RGB: 22 28 30
HEX: #161c1e
PMS: 419 C

NAME: Zircon (Grey)
CMYK: 0 0 0 15
RGB: 227 227 227
HEX: #e3e3e3
PMS: Cool Gray 1 C

NAME: White
CMYK: 0 0 0 0
RGB: 255 255 255
HEX: #ffffff

NES Logotype

The NES marks include the NES globe with a background attached to the top of an image or a document. The globe symbol act as a supporting logo without background when needed.

Download logopack

NES-blue-white-logotype.eps

NES-black-white-logotype.eps

NES-white-hollow-logotype.eps

NES-black-hollow-logotype.eps

NES-white-hollow-logotype.eps